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AI-driven gaming platform

Architected
Betting
Reality

Shape each player’s experience with AI. Tailor game selections and content to individual preferences and playing habits, with the tools to manage it all in one place.

Discuss your project Explore the platform
  • AI-assisted game and content discovery
  • Modular gaming & payment integrations
  • One workspace for daily operations

A lobby that feels personal

AI helps tailor games and content to each player’s preferences and playing habits.

Ways to work together

Choose how
to start

Start with a branded platform, plan a complete launch or choose support for specific parts of the operation. We’ll work out the scope with you.

White label

Put your brand on a ready platform, with your choice of content and player experience.

Discuss white label

Turnkey

Plan a complete launch with platform software, management tools and provider integrations.

Plan a turnkey launch

Sweepstakes

Set up the platform and supporting services for a sweepstakes business.

Discuss sweepstakes

Crypto

Launch a crypto gaming brand with your own game catalogue and player experience.

Discuss your crypto brand

Managed services

Let our team handle selected parts of the operation, including VIP management and retention.

Discuss managed services

A closer look at the product

A lobby shaped
around each player

AI helps shape which games and content each player sees, using their preferences and playing habits to make the experience more relevant.

Personalisation with AI

Bring AI-assisted game selection together with player cohorts. Shape the lobby around individual tastes and shared preferences.

Arbetry interface: game selection by cohortGame selection by cohort
Player-facing preview: player’s game lobbyPlayer’s game lobby

AI for your team

Bring AI into
everyday work

Bring AI assistants into your platform workflows. Arbetry supports MCP, so compatible assistants can connect to the tools the platform makes available.

Discuss AI integration

Modular integrations

Connect the services
you work with

Our modular integrations cover games, payments, messaging, affiliates and analytics. Choose the services needed for your operation.

Game contentBuild a game catalogue from your chosen providersPaymentsOffer payment methods used in your target marketsAffiliatesAffilka, NetRefer, MyAffiliates, Income Access and other affiliate platformsAI assistantsConnect compatible AI tools to Arbetry through MCPMore connectionsConnect Customer.io for player messages, plus other tools your team uses

Build the game catalogue

Choose providers and games for the players and markets you serve.

  • Pragmatic Play
  • Play’n GO
  • NetEnt
  • Hacksaw Gaming
  • Relax Gaming
  • BGaming
  • Evoplay
  • Games Global
Explore more providers
  • Amusnet
  • Gamzix
  • Greentube
  • Nolimit City
  • Peter & Sons
  • Push Gaming
  • Red Tiger
  • Slotmill
  • Swintt
  • Thunderkick
  • Wazdan
  • Yggdrasil

And many more.

We’ll confirm which providers are available for your market.

Meet Arbetry

Work with the team
behind the platform

We build and support Arbetry. Our team helps operators launch the platform and can take on selected operational tasks, bringing 10+ years of gaming industry experience to the table.

  1. Define the scope

    Tell us about the brand, target markets and work you want the platform to handle.

  2. Prepare the launch

    Set up the platform, prepare content and connect the agreed providers.

  3. Run the operation

    Get platform support and agree which daily tasks our team will handle.

Decide what to delegate

Keep work in-house or ask us to help with specific areas.

VIP management

Our team can help run the VIP programme and manage individual player relationships.

Retention support

Plan player campaigns, bonus offers and messages with our team. Review the results together and decide what to change.

Risk management

Work through operational risks and payment fraud with our team, then agree on the controls the business needs.

Responsible play

Include responsible gaming tools and player resources in the platform setup.

Discuss operational support

Discuss your project

Tell us about
the project

Starting a new brand or working on an existing one? Tell us about the market, the plans and what needs to work better. We’ll discuss the platform and services that can help.

[email protected]

Sales +44 7537 132677

Legal questions

We’ll reply to the email address above.

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Arbetry

Architected Betting Reality

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